Black Friday shopping not for me

One of the things that happens after Thanksgiving is Black Friday. I’ve never really understood the hype behind it all, but I know a lot of people who really love shopping on that crazy day every year. 

I used to work with a friend who usually made it a family affair. They would get up in the middle of the night, leave around 4:00 a.m. and hit Jacksonville or Springfield, or both, and spend the whole day dodging traffic, shopping carts and irate, rude and unhappy people. Why?