When new car models sparked excitement
There was a time when autumn meant back to school, burning leaves, the World Series, football, Halloween and all of the excitement surrounding the introduction of a new automobile model year.
The hoopla surrounding the new model year cars and trucks reached a zenith during the 1950s and 1960s. By early summer, newspaper and magazine articles appeared that speculated on what Detroit (as well as South Bend and Kenosha) would roll into dealer showrooms.
Next came the close-out sales on the old models. Ads proclaimed: ”We’ve got to make room for the new models. Prices have never been lower!” That would bring out the bargain hunters who didn’t give a wit about owning the newest of the new.