It once made Milwaukee famous
It was the beer that made Milwaukee famous.
Recently, Schlitz was brought to my attention when a reader asked about the fate of the Joseph Schlitz Brewing Company. It was, he recalled, his favorite brew back in the day.
German immigrant Georg August Krug started the keg rolling in 1849 when he opened a small brewery as part of his new restaurant in downtown Milwaukee. The enterprise grew and was soon acquired by Joseph Schlitz.
By the 20th century, Schlitz had become one of America’s largest brewers, but success was threatened by the onset of Prohibition in 1919. Schlitz managed to survive the dry years, resuming beer production with the end of Prohibition in 1933.
Schlitz was the nation’s leading brewer through most of the immediate post-war years and was still second only to Anheuser-Busch into the 1970s.