Circus parades, an American spectacle
From simple beginnings, the circus parade evolved into a spectacular event that was celebrated in big cities as well as small towns like Virginia, Beardstown, and Havana.
The first known American circus parade took place in Philadelphia during the summer of 1797. A Swedish native by the name of Philip Lailson opened his circus, the second in America, in 1795. Two years later, he began parading a few performers on horseback, led by the enticing Miss Vanice. He correctly believed this would lure folks to attend his circus.